What is SEO
- “SEO” is a powerful and stable system for improving the appearance of websites and websites in free search engines “that are not paid to appear first in searches” such as Google, where it is required to study the workings of search engines and the factors that most affect the order of appearance of results.
The importance of search engine optimization
First: Improving the user experience:
Competition is fierce for the first results on search pages, so the SEO process enables you to optimize your site to suit the requirements of search engines and provide a positive browsing experience for site visitors, thus increasing the number of site visits, and it is able to build a base of followers for your business who are interested in the content What you offer is featured (Blog Posts) as well as making the site mobile compatible.
Second: Improving interaction and participation rates:
As a result of the first benefit of improving the user experience, of course, one thing means that your visitors will spend more time on your site, and the more users interact, it becomes a major source of increasing profits for the site or company and the foundation work of the site and blogging.
Third: Higher conversion rates:
When users stay longer on your site, they become more familiar with what you have to offer, and thus, this increases the chances of converting them from potential customers to already permanent customers.
Fourth: Increasing Sales:
As a result of higher conversion rates, customers automatically increase their trust in your site and submit free claims by spreading a positive impression on your project or business, and this leads to increased search engine marketing campaigns through free or paid advertising campaigns.
Fifth: Low cost:
One of the benefits of SEO is to reduce costs as it helps you promote your website or blog.
Sixth: Increasing awareness of your site and building a credibility base for your site and business:
One of the advantages of search engine optimization (SEO) is to appear on the first page of users’ search engines and see your brand, which makes users feel the confidence of search engines in your site and thus increases their trust in your website, thus increasing the credibility between the consumer and the site.
Seventh: Long-term marketing strategy:
SEO takes about 4 to 12 months to rise in the rankings on search engines, but once you reach the top of searches, it becomes very difficult to get back to it unless you make huge mistakes or your competitors redouble your efforts to track your mistakes.
Eighth: Increasing the number of followers on social media, improving the results of marketing efforts, and reaching the target audience:
When you increase the number of visitors to your site, this helps you in marketing your social networking sites, increasing followers and introducing you, thus improving marketing results and succeeding in reaching the audiences that will be reached to promote the services you provide and thus getting marketers where having a strong base of followers attracts marketers to you as well.
SEO application:
1- Keyword strategy and search volume This is done using Google Ads services, using the Keyword Plan or using the uber Suggest.
2- Quality content through (delivering high quality content and services - writing better body text - improving the way you use images - using title tags appropriately).
3_ Optimizing the structure of the site (improving the structure of URLs - making your site easier to navigate).
4_ Use "Meta TITLE - Meta Description".
5_ Create backlinks to your site.
6_ Dealing with crawlers (using txt.robots effectively - and recognizing 'nofollow=rel' for links).
search engine optimization factors
The factors affecting search engine optimization are divided into two types:
Website SEO Factors:
They are the site's internal factors and include headlines and subheadings, HTML code, quality of content, internal links linking different pages, and search terms (keywords).
Offsite SEO Factors
It is a group of factors that affect the ranking of your site in search engines and are not related to “HTML” codes, and they include:
_ External links
Which points to your site, but it must be taken into account that the links must be from reliable sources in order to have a good impact and help in a good ranking. Whereas if it is from bad sites or banned from Google, it can have a bad effect and even very expensive.
_social networks
The importance of web pages is measured by the extent to which users interact with the site on social networks.
Any number he reposts and comments on. The higher the number, the more positive signals it sends to the search mechanisms.
The most important points to take into account:
1- The site must be mobile-enabled (improved mobile compatibility).
2- The quality of the content published on your site
3- The speed of the time the site is opened and not more than two seconds.