In our modern age, internet has become a center of power in society, and a necessity of life. It was not only for entertainment but there were many other means of the Internet, the most important of which was the field of work. The Internet has become a center for people to work in order to buy and sell, hold meetings, e-marketing and many other things that cannot be achieved exclusively, but in this article we will talk about one of those necessities, which is electronic stores from the benefits of the Internet as it is very similar to the transfer of markets from our reality to the Internet Which is similar to a great renaissance and revolution, where the phenomenon of traditional markets in society moved to the Internet through the creation of a large number of websites to become a large virtual market for the sale and promotion of various products and services, where you find many retail sites that sell the most important and most used goods by consumers such as Clothes, computers, perfume, etc. .
First, what are online stores?
An online store can simply be defined as a website or platform that buys and sells goods (be it products, services or information) over the Internet as a website through which products or services are sold, like a real market, and has some characteristics that differ from a website.
Such as: a shopping cart that enables customers to collect specific products or services and then buy them easily through various electronic payment services.
In the beginning, if you want to create an online store to display and sell your products or services, there are several options: the first is to create an online store through one of the hosting sites that offer the service in exchange for a free service or a monthly subscription. Or it is preferable to create an online store with your own hosting.
As the reliance on the Internet in the process of commerce, buying and selling is due to the fact that it is a booming field, especially in recent years, after the number of online store has increased and increased significantly, and online shopping in general is in the countries of the world.
Significantly increased the number of online store and online shopping in all countries of the world.
Second, what are the types of online stores? :
With the multiplicity of types and forms of stores on the ground, types have also appeared on the Internet, where electronic markets can be divided according to the model of dealing within the market.
Single Letter Online Stores Single letter stores display their merchandise and do all their business online only, which means they are only on the internet, like Amazon, eBay and other websites because the general online marketplace is a business market that businesses move to business establishments, which is run by a broker External and can also include a market with many buyers for many sellers and also includes exchanges between them, where the store owner agrees with several merchants in order to display their products on display in his online store, to be an intermediary between customers and merchants.
Mixed Online Stores Mixed-style stores (: Click and Mortar) offer merchandise for sale online and have physical or traditional places to visit in person and shop from, such as Cap, Best Buy, Target and other businesses because they are the alliances in this market, forming a small group An alliance of buyers to deal with suppliers, particularly in specific industries. Also, a small group of sellers can form an alliance in a particular industry to offer to buyers. This market can be considered as a private market because the public cannot enter it. It's only for suppliers. and owners of large companies.
Third: The importance of the online store:
The process of designing or building an online store is not limited to a particular category, it is available for different categories, merchandise and goods, and it can contain at least 10 digital products, each of which is a small online store, so it is not necessary that the products be many for Creating the online store, the success of the product is not about the quantity of items, but rather the marketing efforts, good presentation of the product, and real sales. Sales value, not product volume
Fourth: The advantages of the online store
There are many advantages that have contributed to the emergence, growth and development of e-commerce, and the most important features of the online store are:
- Saving time and effort
One of the most important features of the online store is that it allows users to purchase through it at any time and from anywhere in the world, and this gives them great flexibility; Where the customer does not have to go to the store to purchase his needs, and adhere to working hours that may not suit his circumstances, and replace that with computer shopping, or smart phone applications from the online store.
- Various payment methods
Many online stores provide a range of different payment methods, such as credit card payment, or cash on delivery, which gives the user flexibility when buying from the online store, and allows the customer to choose the method most suitable for him.
Buy from anywhere
One of the advantages of the online store is that it allows the user to buy or sell from anywhere in the world, provided that the store provides delivery of products to this country, and some stores also provide the ability to reserve the product, and notify the user of its availability so that he can buy it directly.
- Easy access to the customer
E-marketing and its multiple methods have contributed to the availability of a large number of tools and methods that help reach the target customer easily, through the appearance of the product advertisement at the time the customer needs, which helps to increase demand and raise the percentage of profit.
- Knowing the opinions of consumers
Through the store, it is possible to get acquainted with customers' opinions and their evaluation of the product or service, which helps in attracting new customers to deal with this store, and to purchase its services and products.
Anticipating customer needs
Through the customer's purchase history in the online store, it is possible to rely on technological means based on the artificial intelligence system, which makes proposals for products or services that the customer can accept their purchase.
Fifth: The defects of the online store (which must be resolved and taken care of):
There are a set of advantages and disadvantages of the online store that you must know and know how to deal with or benefit from, whether by the worker in this field or customers and consumers, and despite the previous advantages, there are a set of disadvantages of the online store that must be taken into account when purchasing through stores. , and most importantly
1. The difficulty of obtaining the trust of customers, especially at the beginning of the project, because some of them were cheated or defrauded by other stores.
2. Difficulty in dealing with the store for the first time. Where the nature and design of each store, and the way products are classified in it, differ.
3. The necessity of adding high-level protection means in order to preserve the online store from hacker attacks, which is one of the most prominent defects of the online store. As it exposes the store to losing its customers due to the lack of security and protection.
4. Therefore, it is important to carefully choose the company that will build your online store to get the advantages and avoid the disadvantages.
Thus, we have finished the detailed explanation of the online store, but wait, we have not yet told you another important part, which is how to make your online store in detail, and this is what we will study in the next article.