Digital-Marketing
We talked in a previous article about e-marketing and we talked about the success and effectiveness of digital marketing, but it is known that the success of digital marketing is linked to the actual ability and making the right decision for the appropriate and effective strategy. To adopt e-marketing, as well as the correct recruitment process for various digital marketing skills, so in this article we will talk in detail about the types of e-marketing so that the dear reader can choose the appropriate method that rewards your budget and falls within the scope of your information so that you can see the effective application of the information pattern and the success of your marketing in an effective manner.
First, the basics of marketing
Before starting the e-marketing process, you must know the basics of e-marketing operations and study your business priorities:
1- Detailed targeting: Focusing on the customer’s personality:
This is one of the best points in the e-marketing process and the basis of the marketing process by dividing customers into segments and for each segment an appropriate strategy, and this is what is known as (personal) i.e. the customer’s personality. This method makes you familiar with the work that started from this stage
2- Design the customer journey
This is the solution to the main problem of using traditional marketing, since the focus is on targeting the customer from the purchase stage, but it is now possible to target the customer at different stages, both before and after the purchase. completion. The customer journey includes five main phases:
• Awareness: Informing the client of the existence of your business, and what products and services it offers.
• Evaluation: Focus on knowing how your products and services contribute to solving the problems you face, by highlighting the added values in the project.
• Purchasing: Providing the appropriate ways for the customer to purchase the product, for example, the ease of obtaining it from your store on the ground, or through your online store, with the ease of purchasing steps for the customer, and the presence of different payment methods.
• Delivery: Commitment to deliver the product to the customer on time with the required specifications and expected quality.
• After the sale: The relationship with the customer continues after the sale, by following up with him to know his evaluation of the product, and keenness to solve the problems he faces, thus gaining customer loyalty.
3- Numbers and data are a tool for making decisions
One of the most important advantages of digital marketing is the ability to analyze performance results. Because it gives you a complete analysis by numbers, buying and selling results and a complete study to decide which strategy to follow.
For example, if you're trying to determine your best products, don't do it based on your own assumptions, but use detailed sales reports showing the number of units sold for each product, the number of actual customers, and then make a business based on that. So, at every decision, review the data you own.
Second: Types of e-marketing
1- SEM (Search Engine Marketing)
It is one of the most important online strategies that can be used nowadays and includes two components:
- SEO (Search Engine Optimization).
Paid Search Results Advertising (PSA).
It starts with the keywords that your target audience is searching for, which helps you SEO to get more traffic for free and naturally, and of course helps you with the paid search ads that you have to pay for showing through from Google, and we mentioned in a previous article How to use keywords.
2- Content Marketing
Content marketing is the black horse of any e-marketing campaign, good content is what will create permanent and loyal visitors and will enhance your comments and shares on social media and most importantly of course the main reason for increasing your sales and increasing your credibility with customers will be a means of communication, good publishing and sharing surveys as well. The old style of over-publishing is no longer effective for the audience, but the quality of the content is what matters whether it is an article or a video.
3- Marketing through social media platforms.
Promotion is the next step after purifying the content and the flyer. Promotion on the platforms gives you many advantages, as we know that most users spend a long time on these platforms, in addition to reference values on profit rates, visitors and all useful information in the marketing process.
4- Email Marketing
Email marketing is one of the oldest forms of online marketing, but it still holds its place today and is still used by the vast majority of digital marketers sometimes to advertise online courses or highlight content or promotional messages for a special site or the original itself. It has four billion email users globally in 2020 and is expected to reach 4.6 billion users in 2025. Approximately 306 billion emails were sent and received daily worldwide in the same year. This number is expected to rise to more than 376 billion emails per day in 2025.
5- Video Marketing
This is the best, indeed, the most convenient, instant way to attract users, and because new users are getting lazier to read instructions or read content, the audience's favorite is video marketing, which 45% prefer over other types of marketing, and for this reason it has a marketing advantage, More than 50% of consumers want to watch videos from brands more than any other type of content. Simply mentioning the word "video" in your email address increases open rates by 19%. And 90% of customers say videos help them make purchasing decisions.
Video marketing has not only changed how businesses and consumers are marketed; It's also revolutionized how salespeople connect with leads, convert and support the customer service team. In short, video is very useful in all your marketing plans and not just to increase brand awareness.
6- To advertise directly on other websites or via pay-per-click ads:-
Google allows users to display their site in the first result of the search engine, and when the visitor searches for the keyword used by the site owner, he will find it in the first result, and when the visitor clicks on the ad, Google gets paid, which is why they are called pay-per-click ads. According to Google, 64.6% of users click on Google ads when searching to purchase a specific product, and it also said that these ads target a very identical type of target customer who has a high potential for conversion.
Besides running PPC campaigns on Google or Facebook ads, you can also "rent" ad space per month on other relevant websites, easily find websites related to your niche, communicate directly with those websites' administrators and potentially ask their prices Costs you less than PPC campaigns with the ability to evaluate results and return on investment.
In addition to guest posting on high-traffic websites
This type of posting is a good way to boost your online reputation and also to gain traffic from other websites. Of course if the website you are guest posting on has a good social media presence, the benefits will be more.
7- Create a website
Perhaps one of the important things is that you should create a website and buy a domain in the name of your brand and add it to the site as an interface for your business, then choose a quick template that is compatible with all devices, whether they are smartphones, tablets, computers, etc., so that it is responsive to visitors and easy to use for them and also so They return to it again.