Now that cell phones have become a basic and indispensable thing in the hands of every person, it has become more important than a mere means of communication, as if we hold the whole world in our hands and on this importance the struggle between the giant phone companies is growing. And here in this article there is a small mirror describing the great conflict between the phone giants, and as long as we mention the mobile phone giants, it is necessary to mention the major mobile phone companies, which are Huawei, Samsung and Apple.
It all started on June 29, 2007, when the Apple Store sold the first iPhone model ... Of course there were mobile phones before, but it was the revolution of the new age in mobile phones, and it exceeded all expectations, as it was the product of the ideas of the genius "Steve Jobs" who collected Between the cell phone and high-definition touch screens, it is as if you are carrying a powerful computer for all purposes, especially after it began to have the ability to install and run general applications, and not only that, but it was the first model in the era of smartphones and with new releases, Apple's market share increased and the dominance of The company, making it the largest stake in the United States. phone market.
At that time it was Nokia's great and only dominance, but from the beginning of Apple until the collapse of Nokia and the end of its era and the beginning of the "iPhone" era.
Engineer Stanley Robert, an expert at 3 Communications, believes that the success of the iPhone was not only a technical or technical success, but was, in one way or another, a consolidation of the idea of technological superiority of the United States, and the main source of strengthening its economic power.
The iPhone company started to dominate the industry power even after Samsung entered Korea. Samsung was not only a manufacturer of electronic devices, but a comprehensive company, as it is a South Korean multinational company headquartered in Samsung Town, Seoul. The conglomerate includes many subsidiaries, most of which are united under the Samsung brand, which is the largest South Korean (chaebol) brand in origin, and once it entered the Chinese world of Huawei, it competed.
After a while, the iPhone began to fall behind competitors like Samsung and Huawei, and more recently after 2018, Apple began to lose its attractiveness, it was not as impressive as it was before. In fact, the share of “iPhone” not only decreased, but also revenue from sales fell to be the lowest in two years, declining by 13 percent compared to the same period last year, and the decrease in the share of “iPhone” was of course in the interest of the main competitors “Samsung”. From South Korea, the Chinese company "Huawei". For a long time to come, Android and iOS will compete with Apple, and it is currently difficult to imagine any drastic or real change that would signal the emergence of another new operating system.
With all this, “Apple” managed to retain its dominance over the American consumer, and even increased its market share to 55.67 percent in July of this year, despite the fact that Android phones are cheaper and more diverse and dominate and even cause global markets. . Because Apple's dominance is due in large part to the protectionist policies adopted by the administration of President Donald Trump against the company's opponents and competitors.
She points out that the United States does not treat "Apple" as a large American company, but rather treats "Apple" as one of the icons and basic pillars of American technological progress, and a major element of national security that must be defended. Therefore, US trade policies appear to many observers to be protectionist and aggressive. In the face of the main competitors "Samsung" and "Huawei".
However, the protectionist policies of the US administration did not stop Samsung and Huawei from moving forward. By the second quarter of 2019, Samsung regained its position as the largest smartphone company in terms of market share, then the Chinese company Huawei began to climb to the top in the system of electronic companies, where it is conducting a sharp competition between Samsung and Apple, and China also rapidly developed its smartphones own. At the beginning of 2010, Chinese smartphone manufacturers had a tiny share of the global smartphone market. But year after year, Huawei has become a real threat to both Samsung and Apple, and its share has grown from 3 percent of smartphones globally in 2011 to 14 percent last year. It is considered a clear threat to American national security, and despite all this, the rise of the Chinese company continues,
In this article we understand how the truth is never clear and that companies are in a constant struggle and continuous development, and there is nothing to stop scientific and technological development as long as the human mind is capable, but there remains one last question, which is how the trade conflict between Washington and Beijing will reflect on the future of the smartphone industry In the world?
You might not expect it, but it has fallen in favor of Samsung which is the biggest beneficiary of the Sino-US trade tensions, and this has weakened China's plans to push Samsung out of global competition, where there is a high probability. That smartphone sales will rise in the coming years, especially with the many new innovations of foldable smartphones and 5G technology remains the last answer that will be able to survive in the struggle of the tech giants. Nobody remembers Nokia, which controlled 40% of the mobile phone market in 2007, or Ericsson, which controlled about 10% of the market, or Motorola, which tied the idea of a mobile phone to its brands.” In other tech areas, it seems from It's hard to touch big companies like Microsoft, Apple or HP, but it's different in the world of smartphones, and this may be due to the fact that this industry is still a young industry.They are developing at rapid rates, and a decade from now, the dominant names at that time will be different from The names currently circulating in the market, and perhaps some of the bright smartphone company names will exit the market to enter the historical reference list.