We talked in a previous article about electronic stores and their importance and being an important result of the unprecedented national revolution in the world of technology, which is the electronic market that is similar to the market gathering for real buying and selling operations, but we have not yet told you about the most important part, which is how to create an online store or participate in an online store Indeed, but before that first, there are a few things that you have to do, which is to configure your website, what you mean by configuration is to set up those basics that you have to followConfigure your online store to reach the right searchers or customersYou must be aware of the keywords that researchers are using to search for your product; For that, you will need to use tools from Google Adword. To get a report on the volume of searches performed on Google in the countries you target using keywords related to your product to determine the most searched terms, it is called a keyword research tool.In addition to improving your online store's ranking in search engines, you also know how well you rank for keywords. To get search results not related to your personal search history, open a new hidden browser for Google Chrome "Incognito Mode" and enter the keyword to get results and enter the last page address "gl = eg &" to display the search results for Egypt.He is also responsible for content, adding categories and main content, displaying clear images, configuring payment and shipping options, so use PayPal if the store is global or a local payment service if the store is local.It is concerned with marketing an online store through paid advertising, as well as using various marketing techniques.manage your online store; For example: responding to questions and messages, resolving customer issues, reviewing products, confirming purchases, and reviewing analytics.1- In order to create an online store, we are listing the steps to do it for youWhen thinking about setting up an e-commerce store, you have to start where others left off, you have to choose your products carefully.You should also study the market, consumer tastes and competitors in a new study to be able to satisfy their desires.You can create it with WordPress, it is used to create online stores or blogs used for content marketing.
First: Reserving web hosting
The first step you need to do to create, set up and fully showcase your online store is to book a WordPress hosting site.Hosting simply means where your online store is located, every website on the internet needs web hosting.There are specialized companies that provide web hosting services that can be used on the Internet.There are several factors to consider when choosing a web hosting company, including:Hosting cost
In addition to the free benefits that hosting can provide, such as domains, SSL certificates, etc., if you are not satisfied with the service, you can get your money back in the first payment.
An SSL certificate, which stands for "Secure Socket Layer", is a layer of protection based on the encryption of information exchange over the Internet through web pages.
As an online store owner, you must have this certificate to protect the information entered by your store visitors.
Hosting Efficiency
A very important factor in your evaluation of the company, such as site speed and server downtime, will of course affect the functioning of your store, and the closer the uptime is to 100%, the better.
Technical Support
You may have questions or run into problems, and if support isn't immediately available, you'll run into even bigger problems.
Protection and security
You should choose the company that provides the highest protection for your site from viruses and hackers.
Second: Buy a domain name for your online store
After booking web hosting, you have to buy a domain name for your online store and your online store address, it should start with “HTTPS/HTTP” and also start with “WWW”.
"HTTPS" means that the site has a security and protection system for the exchange of information between the user and the server, and to obtain it, an "SSL" certificate must be purchased from the hosting site.
The word "WWW" is an abbreviation of the word "World Wide Web", which means the World Wide Web. Next comes the domain name "Domain", which you can choose depending on the available registration options, and has an extension at the end, for example: "Com - Org - Net".
Some hosting sites offer it for free, others offer a special section with the purchase of a domain name, and they also offer a free "SSL" certificate.
Enum.
Ionos.
GoDaddy.
cheap name.
The name
NetFirms.
These tools can help you choose the right domain name for your online store, including:
Search for a thin scale.
bot domain.
specialization.
So I recommend choosing a name that is distinctive, short, easy to remember, non-repetitive and expresses where you are. It is better to choose the “.com” extension because research shows that a large number of Internet users prefer sites ending in .com, and they consider these sites to be more reliable and secure than others.
Third: Buy a WordPress template
After booking hosting and purchasing a domain name, you will purchase the right WordPress theme for your online store, and the look and feel of your website, through which you will display your products to customers. Ready for your website, like:
Shopfiy's site
Opencart . site
Woocommerce site
Fourth, configure the WordPress e-commerce plugin “WooCommerce”
With the WooCommerce Ecommerce Plugin for WordPress, you will get everything you need to create an online store, you will be able to easily add products, payment methods, shipping methods, and more.
If you don't want to add WooCommerce, you can use one of the plugins that help you create it professionally with WordPress, such as:
Shop.
WP Ecommerce.
Easy digital downloads.