We hear the word "trend" a lot in our reality, and we already see it as an indicator of fame and an obsession for many, it means not only fame, but also a lot and success. Upcoming and High Profits We'll show you what Google Trend means.
First: What is the direction of Google:
Also known as Google Stats or Google Trends, it is provided by Google in an effort to keep pace with digital progress and aims to show statistics of the top searched terms in a specific time period for each country, where there is global trend and trend for each individual country.
Second: The importance of Google Trends:
1- Digital Marketing
Everyone who works in the field of digital marketing knows their constant need to know the latest developments and marketing trends prevailing in the market. Learn about Google Trends or Google Trends
2- User search
By knowing what the user is looking for, or what catches people's attention the most, you know very well where to order, for example, interest in a particular actress because she wants a particular dress. If there is a dress similar to this, you gain high profit power and facilitate the production of materials and contents that are actually able to awaken his interest and curiosity in buying ...
3- Digital press:
We are all sure that it is only a matter of time, and paper journalism will disappear altogether, and may have already begun, and only a few years, the idea of paper journalism will be completely gone. Within the field of news to help journalism keep pace with the changes in the digital age and digital journalism began and its rise, so Google Trend helps journalism daily to get the largest number of news, which will meet huge pioneers among the pioneers of social networking sites and Google together
4- Content production or content creation
Google Trends can show you the most searched for concepts and the most in-demand topics. This information is very important for the new content of your website, blog, social media, and YouTube channel.
5- Writing the content
Noting that there is a particular topic that generates a lot of interest, this may mean that it is time to prepare a topic about it on your site or blog, this way you ensure that all the content you write on your blog is able to grab the attention of the audience.
6- Planning advertising campaigns
Another feature that you check using Google Trends in your digital advertising marketing campaigns is the ability to analyze peak points based on a specific topic.
- This way, you can anticipate and plan your paid advertising campaigns or blog editorial calendar as quickly and accurately as possible.
7- Increase views
Once we see the most searched for words, we can take those words and put them in our hashtags.
Third: How does Google Trend work:-
When searching in Google Trends, you can set four variables or parameters for your search:
Select where to search: You can enter your country name in this field to limit searches to your country.
Search interval: In this section, select the time interval for your search.
Topic Category: Select the category topic in this field. Arts and entertainment - cars, vehicles, etc. are part of these categories.
Search type: In this section, you must specify that your search is for an image, image, news type, etc. You can compare 5 searched words or put them all into a group.
It is also possible to view recent searches and top charts on Google Trend. In this case, it gives you the searches made in a day as well as the most popular searches.
Fourth: How to search in Google Trends
1- Working with Google Trends is very simple. To do this, you must first go to http://www.google.com/trends/. An example of a keyword is displayed on the Google Trends homepage at the bottom of the search field. This information is based on cross-continental and country-specific searches. Type the word you want in the search field. For example, you can enter the word "online sales" to indicate the cities or countries and the time period in which they are most searched. By searching, you will see a graph showing search volume by location, time period, topic category and search type. By filtering these four sections, you can get more detailed information about your search. These graphs can show you how much your research has changed over the past year.
2- Compare phrases better in the online world
3- With Google Trends, you will learn that users are searching for a two-part word with or without a space, and which search rate is higher, for example, consider the word metatag. You may be wondering if meta tag users or meta tags are more likely to search. This way you will know how to write the keyword you want and put it in your article. By comparing these two words together, you will understand how much each is searched for in Google Trends
Now the reader may get to the extent that Google tries to keep pace with its users in the modern age, but it gives an initial impression of knowledge, which is the most powerful weapon of its user.