How to start your e-commerce

In our digital age, everything in our lives gradually moved to the digital world. It began with the technology revolution and things moved little by little to the digital part of life, starting with banks, and with it money turned into a large digital part, not cash. Then digital currencies appeared, as well as the process of communication, which became electronic correspondence and marketing. Which in turn turned to the digital part, which became prevalent, preferable, and even more productive than regular methods of reaching customers. Of course, this will not differ much from regular commerce, which has turned into electronic commerce.

What is e-commerce:

E-commerce includes buying and selling operations via the Internet and everything that is transmitted via the Internet, from which the idea of electronic stores and websites began, which has become witnessing global growth and prosperity, especially with the beginning of the emergence of the global Amazon website, which began as a small site with a small number of workers, which witnessed unusual and favorite activity among users, etc. This was followed by the emergence of many electronic sites, such as Jumia, which was followed by many significant growth, as the amount in 2017 reached 2.3 trillion US dollars, and it is estimated that it has developed even higher until this year, which possessed many advantages until it became a global advantage, which is...

Advantages of e-commerce:

1- Financial expenses are considered the most important factor for any trade, but they are the best advantage in electronic commerce, as you can start at a lower cost and dispense with everything that costs companies in terms of the value of used real estate and employee wages, which makes it easier to set a lower cost for the price of the product and ease of dealing.

2- The ability to conduct analyses, where the consumer market can be analyzed in addition to analyzing potential customer data and more accurate analyzes in the marketing process, which contributes greatly to choosing the product to be worked on by predicting the amount of sales, future and potential customers, and the ease of adding and selling many products together at the same time.

3- The multiplicity of different payment methods, including prepaid cards, bank transfers, electronic wallets, bank cards, and others. Until now, digital currencies have become part of the buying and selling process.

4- The ease of building an online store. Any person from any category can create an online store with some prior instructions, buy an already ready-made online store, or deal with a skilled business intermediary.

The most important steps in choosing the right product to start your e-commerce:

First: Everyone knows that trade is initially about meeting customer needs, so to meet these needs you must determine the geographical scope in which you want to make sales, which is known as the target market.

Second: After determining the target market, research the needs of the target market. You can ask your family members, friends, or those directly surrounding you, and you can rely on social media networks, whether by asking or by paid methods, to find out market requirements in more efficient ways, but at the same time, they can and are obtained by free methods as well, with some trying with more effort.

Third: After taking into account the requirements of the target market, you must start by defining a list of the nominated products that you must work on, then search by keyword using the Keyword Planner tool, which is actually free, so that you can know the monthly search rate for the products that you have placed on the nominated list. Then choose the products that suit your choice. Special Price.

Fourth: Pay attention to the competing market at the same time because it is one of the reasons that may weaken the spread of your e-commerce, but it can have a positive role by analyzing competitors’ stores or websites and knowing the methods they use in their e-commerce.

Fifth: Determine the work budget so that you can choose the appropriate product. It is not possible to choose expensive products at a small or moderate cost. As they say in the business world, “expect the unexpected” by taking unexpected costs into account, which is why you should never exhaust your entire set budget.

After following the previous instructions, you can start choosing your final product, after that you can select two or more products, and then you must move on to creating your online store or website.