In a previous article we talked about an automated response chatbot and what it is and what is important as a simple definition, but now let’s include the important thing in it which is how a chatbot works as studies have shown that 30% is the percentage of increase in sales rate that some e-stores record after activating a chatbot via a chatbot . Their online store, according to a report by Gartner Research and because of the amazing effect a chatbot can have, it takes the customer through all stages of the sales funnel (awareness, interest, decision, action).
Therefore, every merchant, entrepreneur or e-marketer should seriously consider activating a chatbot on the online store, on social media pages or any communication channel with customers.
So, let's help you get a little bit easier. Here are the best platforms where you can create chatbot services, whether for websites and online stores, or for social media platforms like Facebook Messenger, WhatsApp and Instagram.
We all know that the greater the demand, the greater the competition in our topic, the more important it is to activate a chatbot and the demand for brands on it, and therefore the greater the competition and the more platforms and resources to build chatbots, so let us help you To learn the best platforms and how to organize and create a chatbot
First Expand Bot
It is a chatbot applied to a Facebook page that manages the page by responding to messages and comments, as well as collecting customer data for later use With ExpandBot, you can automatically reply to messages and comments, set rules for general queries as well as select customer responses to popular keywords, and set up conversations or scenarios for managing customer complaints.In short, this is ExpandBot's goal, which is to support business owners to provide their customers with the best possible support service, helping them save time and focus on improving marketing and management rather than responding to messages and comments.
And this is not enough, it is the exclusive partner of the Facebook platform, the best and most powerful offer so far among its competitors.
Platform features:
1- Supported in Arabic
Many business owners in the Arab world are looking for tools and applications that support the Arabic language for ease of control and use.
2. Free lifetime subscription
If you sign up now to activate the ExpandBot app on your Facebook business page, you will enjoy a free lifetime subscription and the ability to manage multiple business pages simultaneously from a single Facebook account.
3. Auto Reply to Comments
This is specifically to attract potential customers, especially around the clock
4. Smart reply with specific keywords
You can collect and prepare answers to your customers' most frequently asked questions and most frequently asked questions, bots use these answers to automatically respond to messages or to automatically reply to comments based on these keywords, and you can set up specific automatic responses that can help you scale your marketing and generate more sales. .
To learn the best platforms and how to organize and create a chatbot
Second, the Widebot platform:
One of the most famous Arabic platforms, it allows creating and designing a chatbot to talk and communicate with your customers through several different applications. You can link it to your online store or link it via Messenger and WhatsApp. Below are the features and services offered by the platform:
- You can interact with customers through your online store or your website.
- You can connect bots to Messenger and connect with your audience from their favorite platforms.
- Easily communicate and interact via WhatsApp and send product suggestions.
- You can specify the content of the conversation between the bot and the client.
- You can set conditions to transfer the conversation to a member of the support team if necessary.
- Send periodic reports on the performance of chat bots to keep track of bots performance levels and develop them as needed.
- The ability to create bots that support multiple languages in addition to Arabic.
Third: Many Chat
One of the most powerful Arabic chatbot design platforms is the Manychat platform. The platform is characterized by a number of features and services that help in the development and growth of any business on the Internet, and its advantages are:
- Provide product recommendations to customers to increase sales.
- Generate potential clients.
- Respond and communicate with customers around the clock, seven days a week.
- Record customer data for your later use.
- Increase the rate of sales because it follows up with customers and responds as quickly as possible, replying and communicating is not limited to messages, the advantage of Manychat bot is that you can offer its service around responding to customer opinions
Fourth, Target Chat:
Target Arab chatbot is great because it is pretty much the only chatbot platform that allows users to create an online store in Messenger so they can sell products through it, increasing sales and profits.
We have now finished knowing the best platforms to move to our most important point, which is the choice between the best automated response methods to customers, to know that there is not one way to respond to customers, but rather there is more than one method that can be chosen to know those methods now and what are the advantages and disadvantages of each of them. ..
1- Autoresponder based on pre-made rules
An automated response system based on pre-built databases is called Decision-tree Chatbots, or Decision-tree Autoresponder. Its structure resembles a branched tree. Branches of this tree are questions that are directed to the user or customer automatically, and whenever the user answers a question, another question branches off of it with other options, until the customer reaches their goal of the conversation.
Features of a chatbot system programmed according to previously entered rules
- Quick response to the user or customer: the discussion takes place within moments.
- In addition to carrying out the necessary tasks: such as recording the number of customer requests and the type of services required.
- Easy setup: Design and programming don't take long.
Disadvantages of a chatbot system programmed according to previously entered rules
- Decision-tree Chatbots system relies on programmed keywords only, so the problem is that the customer may not find an answer to the intended question he wants, in addition to giving back more than once until he responds with an answer within specific options such as "Welcome to so-and-so" for more than once.
2- An automated response system based on artificial intelligence
In fact, the methodology behind AI and natural language processing may be better in some things than decision tree chatbots. It is based on interpretation and inference rather than keywords and choices. This is why it often provides more reasonable and higher quality responses to user inquiries
Advantages of an AI-based automated response system
- The ability to respond to a large number of customer inquiries with logical and exemplary answers in a short time.
- It has a high level of user intent interpretation, which will earn you the trust of the customer
- Their responses are similar to the human mind, which often achieve customer satisfaction.
Disadvantages of chatbots based on artificial intelligence
1- An automated response system built on artificial intelligence and natural language learning takes longer than Decision-tree Chatbots to respond to customer inquiries.
2- Furthermore, the AI-based chatbot may answer the inquirer with inaccurate answers. The result of a misinterpretation of the user's intent to communicate.
How do I choose the right chatbot system?
Have you finished choosing your favorite chatbot and chose the right system? If you don't choose, let me help you on how to choose the right system for you
- Number of potential customers to direct inquiries to you daily.
- The type of your business and the nature of customer questions, do you need clarifying or optional answers.
- The main objective of using the message autoresponder system service, is it to give only some responses, or do you need to collect the data of the target customers during the communication?
-Plus the cost you put in your plan to set up the system.